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Zeel Shah - Social, Mobile and Video

Zeel builds products and strategies focused on acquisition and engagement.  She has worked for startups in the United States, Europe, and Asia. She has managed media buying for video content partners geared towards monetization; devised and executed mobile app marketing strategy including performance marketing, influencer marketing and some PR; and launched a real estate investment platform for Asia and Europe to enable investors to invest and eventually trade in fractional pieces of real estate assets with blockchain transaction.  Zeel earned her Bachelor's Degree at Veermata Jijabai Technological Institute in  Mumbai and her MBA from Duke University. 

Alla Gringaus - Search Engine Optimization

Alla offers a blend of skills in User Experience (UX), Search Engine Optimization (SEO) and Performance Optimization. After working with big brands like People, Time, InStyle, Real Simple, CNN Money, Fortune, Health, Economist, American Kennel Club and more, as well as agencies and small American businesses owned by artists, writers, educators, sports clubs, Alla's strength lies in providing solutions that scale. She harnesses the power of website speed and organic search to help businesses increase traffic and build brands. 

Lisa Dixon - Ad Product, Sales Development

Lisa is our advertising encyclopedia.  Her specialties include: Cross-Platform Ad Product Strategies, Sales Marketing, Project Management, Research and Analysis. She has cultivated her expertise at global media companies including Univision, Flipboard, Wall Street Journal Digital, Thomson Reuters, and Nielsen. Creating solutions that generate revenue across digital platforms, while maintaining a good user experience is Lisa’s driving principle.  As she says, “What’s Good for the User, is Good for the Advertiser.”   

Karen Fougnies - Research & Insights

 Karen Fougnies is an innovative global market research expert who delivers actionable insights and recommendations to inform product and business strategy. She provides comprehensive primary research consulting in customer and user experience, product and concept testing, brand and advertising tracking and evaluation, market segmentation and sizing, satisfaction, loyalty studies, consumer expectations and attitudes and usage research. 

Tina Alexander - Founder, Managing Director

Tina is a digital strategy, marketing and ecommerce leader. She has a passion for unraveling complex problems and offering simple, elegant solutions.  Prior to founding Digital Faire, Tina ran ecommerce and digital marketing for Celebrity Cruises and Entertainment Benefits Group, where she grew revenue, increased marketing efficiency, and built out analytical frameworks to drive product strategy and optimization programs.  She has held product management leadership positions at The Wall Street Journal, Time Magazine,   Weight Watchers, and She graduated from Columbia University, and earned her MBA at Duke University.  

Premal Parikh - Technology, Cybersecurity

Premal leads IT Strategic Advisory & Cyber Security Services.   He leverages 25+ years of diverse experience as a technology leader, leading IT and Business teams at start-ups, mid-size companies as well as large public companies.  He has extensive experience working closely with business leadership teams and led digital transformation; delivered products across multiple channels and positioned technology to positively impact bottom-line revenue.  Premal served as Chief Technology Officer at Everyday Health and held senior technology roles at Dow Jones and Sapient. 


Anne Marie Dono - Media Buying, LatAm Marketing

Anne Marie is a digital marketing expert with a focus on media, user acquisition strategies and conversion rate optimization. She has worked with HBO Latin America, Celebrity Cruises, Burger King and KAYAK providing media planning, audience targeting, measurement/attribution, conversion strategies and campaign execution. Previously, she led Product at Yahoo! for Latin America and US Hispanic. Anne Marie has a deep technical background in web app development and database design. She has extensive hands-on experience with various ad tech platforms:  programmatic DSPs, DMPs, DoubleClick, AdWords, Facebook Ads, Google Analytics, mobile app and digital attribution and web site testing platforms. She holds an MBA from UF, an MS in Info Systems and Bachelors in Business. 

We assemble a team of experienced digital professionals dedicated to providing best-in-class service to our clients. We curate the best subject matter experts to work with your team to deliver superior results. We're proud that so many of our clients have repeatedly turned to us individually and collectively to solve their business challenges.